Bold and beautiful...vibrant and vivacious – this is the Firefly mantra!

Inspired by the vintage/retro style of Ibiza and the vibrant hues of a tropical holiday, the Firefly resort wear collection is bright and colourful as only Firefly knows how.

Its official! The holiday wardrobe mainstay is a floaty beachwear cover-up - be it a kaftan, tunic, or sun dress. Firefly’s resort wear for ladies and girls promises a delicious range of go-anywhere separates guaranteed to transform your swimwear wardrobe and take you from beach to pool, cruise to resort.

100% Australian designed, Firefly is the only summer resort wear you will need for the long hot months ahead.

Wendy Morton-Edwards, is the designer behind the Firefly collection which launched in Sydney 2003. Since humble beginnings on the vibrant Sydney markets scene, Firefly has enjoyed enormous success and has quickly become one of Australia’s favourite resort wear brands. 

Firefly is currently available in select boutiques all over Australia and more recently launching internationally at the hippest and most fashionable boutiques in the UK, Middle East and Asia.

Driven by a passion for colour, texture and design, Wendy uses exclusive bold statement prints and intricate sequin and embroidery detail. These have become key signatures to the Firefly collection.

In our ever present drive to meet our valued customer demands, we have made available the Firefly Summer 08/09 collection on line and provided the opportunity to shop for your favourite Australian resort wear label from the comfort of your armchair!

The world by Wendy is seen through Firefly tinted glasses.