About Us

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Firefly is the go-to label for gorgeous summer dresses made from light-weight floaty cotton. With a bohemian flair and intricate contrasting details, Firefly is perfect for the style-savvy woman who wants to look great whilst feeling comfortable. The easy-fit styling and bold prints suit the lifestyle demands of women living in warmer climes.

Being designed in Australia, Firefly has a strong emphasis on ethical standards. Our vision is to create comfortable clothing with the figure of a real woman in mind. Our signature style remains the focus of each season.

With over 300 stockists both nationally and internationally, Firefly has become one of Australia’s favourite labels for gorgeous dresses in exclusive and eye-catching prints.

Sizes range from XS to XXL (8-18).