News & Views

How to Pack for a European getaway!

May 1st, 2018
It’s that time of year, winter is setting in so time for us summer addicts to make our way to the northern hemisphere to get at fix of summer. This is the peak time for Australians to head for Europe and take advantage for those warmer temperatures and longer days. Is this you this year? […]

Summer Style Tips

December 21st, 2017
Summer is here, and we couldn’t be happier! With the sun out, weekend getaways, beach days and pool days it is our favourite season of the year. Now that it’s here time to get you summer style sorted! We are always looking to change it up and have some fun with it! It’s getting beyond […]

Mad about Maxi dresses – Here’s how to choose the perfect one for you!

February 16th, 2018
The maxi dress is a personal favourite for hot climates. It’s extremely difficult to find another item of clothing that can match is high level of comfort and its extremely glamourous look plus is works overtime as it is perfect for day and night. There is a myth that Maxi’s only suit Tall women, but […]

Our guide to the perfect beach cover-up

February 2nd, 2018
The beach cover-up, a crucial essential to all summer wardrobes! There are a few factors to think about when picking a perfect cover-up, do you live near a beach and therefore get lots of wear out of cover-ups or is it just at weekends and holidays? We are passionate about creating styles that can work […]

Finding the Perfect Christmas Day Outfit

December 19th, 2017
With only a few days to go it’s time to figure out what to wear on Christmas day. We have always found Christmas day the perfect opportunity to do a bit of self-gifting and buy yourself something special to wear on Christmas day. Not that we need any excuses … however it is such as […]

Choosing the Best Summer Dress

September 26th, 2017
Refresh your warm climate wardrobe with a cool, lightweight dress. From bold printed cotton to lightweight viscose styles there is something for every style at firefly. Sun’s out, water is glistening and temperatures are rising… it’s time to break out a beautiful summer dress. Whatever you have planned, lunch with family, barbecue with friends, going […]

Your Favourites Styled 2 Ways

June 16th, 2017
Today on the blog we are styling our way through the sale. I love this time of year because it’s a chance to get all those wardrobe essentials you need throughout the year, at a fraction of the price. I try to avoid the last minute scramble at the shops to find a dress for a […]

Bloggers Style firefly

May 26th, 2017
We hit social media to see how our firefly ladies and bloggers are wearing their favourite firefly pieces for some style inspiration. Whether you’re living in a colder climate, or moving into the winter months like us – styling is an essential key to keeping your wardrobe fresh without breaking the bank. We’re talking dresses […]

Mother’s Day:The Edit

April 20th, 2017
The day that’s dedicated to celebrating all kinds of mothers in Australia is fast approaching, Sunday the 14th of May . What a great excuse to spoil the people that play mother in your life. Near or far, we are so grateful for all the mothers in this world, for carrying us for nine months, […]

Long Weekend Loves

April 4th, 2017
Holidays are fast approaching and i’m sure you have got your long weekend all planned out…well you’re forgetting one thing. YOUR OUTFITS! But don’t worry – over here at Firefly we have you covered! Our styling team have carefully selected the best of the bunch, so take advantage to make sure there is no last […]

How to wear boots this winter with all your cotton dresses!

August 19th, 2017
A great pair of tall boots are an undisputed fashion staple that every one of us should own as they look fab with cotton dresses as well as jeans and a host of other outfits in between! There are a plethora of styles out there to choose from – heeled, flat, over the knee, knee-high, […]

Chic beach resort wear packing for a smart weekend

August 11th, 2017
If you are escaping to a warmer climate for a chic weekend beach trip, sometimes it is nice to upstyle your beach resort wear for something a bit more chic and smarter than normal. Sometimes a weekend away in a chic beach resort is the perfect excuse to rejuvenate your mind, body and soul! Not to […]

Why you only need 3 pairs of shoes for any trip!

August 4th, 2017
When packing for any kind of trip be it an extended holiday or a weekend away, we all too often focus on the cotton dresses, pants and outfits that we want to take and the shoes or sandals become an after thought! Well here is why you it is important to give your travel shoes […]

5 Top Tips for packing lightly!

August 4th, 2017
How many of us overpack? Whether you are away for a long weekend or a 2 week holiday somewhere, it is so hard to pack lightly and we pack loads of maxi dresses only to bring them all home unworn! Well here are 5 top tips for packing lightly however long you are going for; […]

5 Trendy Trousers: The perfect casual resort wear!

July 25th, 2017
So if you are heading away for a short break or even just looking to add some trousers to your normal daywear in the cooler weather then read our guide to the trousers that are on trend at the moment, perfect for casual resort wear and for travelling, not to mention just chilling at the […]

Train yourself to style up cotton dresses with accessories

May 14th, 2017
So many of us have great clothes, fab cotton dresses, stylish pants and good ideas on how to assemble stylish outfits; but many of us struggle to pair up these outfits with jewelry and accessories. Learning how to style those plain cotton dresses with some jewelry or scarves can make an outfit feel more complete, finished and […]

Six ways to declutter your wardrobe

May 9th, 2015
So it’s definitely time to put away that holiday clothing, unless you are off somewhere soon, but if you are embracing the cooler Autumn weather then it’s definitely time to pack away the holiday clothing, embrace the layers and de-clutter your wardrobe! Here are our top tips on how to declutter your wardrobe!   Why […]

Styling jackets over cotton tops and dresses

April 29th, 2015
So Autumn is officially here! So let’s have a look out how we can style jackets over our cotton tops and dresses, so we are fully embracing the cooler weather yet still making use of our wardrobe. A great style habit to get into is wearing a jacket, then we can stretch our cotton tops […]

Top tips for storing your summer and holiday clothing

April 22nd, 2015
Are you someone who likes to sort their wardrobe with the changing seasons? Pack away the holiday clothing and reorganise for the coming cooler seasons? If you are, then there are a few things you should consider when it comes to packing away your warmer weather clothing, and by following a few simple steps, you […]

Top tips for a stylish wardrobe

April 22nd, 2015
The question is how to keep a simple stylish wardrobe if you find yourself drowning in a 101 types of cotton dress or far too many pairs of jeans? You can’t possibly wear every cotton dress that you own or every single pair of jeans in one season, so now is a good time to […]