News & Views

Hot Summer Beach Dresses

September 26th, 2017

Refresh your warm climate wardrobe with a cool, lightweight dress. From bold printed cotton to lightweight viscose styles there is something for every style at firefly.
Sun’s out, water is glistening and temperatures are rising… it’s time to break out a beautiful summer dress. Whatever you have planned, lunch with family, barbecue with friends, going to the beach with the kids, you’ll need the perfect dress for the warmer weather.

The perfect dress for summer is easy fit with a relaxed cut so you look great whilst feeling comfortable. Versatility is key, choose a piece that can have you looking chic from breakfast to dinner and everything in-between! The easiest way to get your dress to work for you day and night is a simple change of footwear and the addition of a beautiful piece of jewellery to sparkle as the sun sets!
Choosing the right cut for you is a matter of personal taste and style.

Maxi dresses

With a gorgeous bohemian appeal, there is sense of romantic drama in this floor-sweeping and figure-skimming cut. Despite popular belief maxi dresses suit a wide variety of shapes and sizes depending on cut.

Perfect for:

  • The long length is flattering on all shapes – it elongates the body to make to look and feel like a model.
  • A V-neck is great for busty shapes – the V draws the eye vertically rather than horizontally.
  • For a curvy shape choose a maxi that gently flares from the waist to highlight the curves and disguise any trouble spots.
  • For petite ladies, adding a belt high on your waistline or choosing a cut that had a high drawstring will add length to your body give the illusion of longer legs.

For days you when you just want wear something comfy a maxi dress is is a great choice especially when made from light, natural fabrics.  It’s no wonder why this floaty feminine style continues to remain a favourite summer after summer.

Shift dresses

A shift dress is a trendy choice for any occasion. For a perfect casual summer outfit you can’t go wrong with a printed cotton shift dress and your favourite sandals.

Perfect for:Shift Fleur Dress

  • The simple straight up and down cut makes it a flattering shape on all figures.
  • For round body shapes opt for a style that skims rather than clings.
  • Styles with a bold neckline or hemline takes the focus away from the middle of the body.
  • For a busty shape opt for a slightly A-Line shape to balance out the proportions.
  • Any style with vertical lines or seams will also elongate the body.

With its easy fit styling, shift dresses make a perfect choice to suit the lifestyle demands of women living in warmer climes.

Cover-up’s or Kaftans

These are by far the most relaxed style you could possible find! We all love sharing a beachside selfie but if you’re not so keen to be sharing quite so much skin, cover up’s are your seaside best friend.

Perfect for:

  • Throwing on over your swimmers for some added modesty and extra protection from the scorching sun!
  • Opt for one with a draw string at the waist or empire line to cinch in for a flattering shape.
  • A beach cover-up with a V-neck and long sleeves are perfect for women with a bigger bust.

Add a touch of Boho with the addition of a leather belt and a floppy hat, perfect for a casual summer get together or lunch by the beach.

Peasant dresses

This is fantastic addition for ladies looking for stylish comfort.The peasant dress is having a big moment in fashion and this trend doesn’t seem to be going anywhere soon.

Perfect for:

  • If you like no fuss  clothing, simply throw on this bohemian inspired dress and get on with your day!
  • Very versatile, this style can be worn all year round with some layering in cooler months
  • For Pear shapes, opt for a style that has some detailing at the chest to draw attention away from lower part of the body
  • A tunic shape is very flattering for rounder shapes as the garment can skim over the body and highlight your favourite curves.
  • If you would like to emphasise your waist choose a style that cinches in with a waistband or drawstring.

In summer pair this style with your favourite embellished sandals for a weekend lunch, or bare foot on the sand for and day at the beach.

Empire line dresses

They are a firefly’s best seller and is it any wonder why, this cut is one of the most flattering cuts on all shapes. An empire dress has its waistline high up directly under the bust and the rest of the dress flows out from there.

Perfect for:

  • Emphasizing the smallest point of your figure giving you a lovely slim appearance
  • The high waistline also elongates the body to make you appear taller– who doesn’t love that!
  • Empire waistlines are fantastic for pear shape silhouettes
  • For boxy or straight body shapes this cut adds some flattering curves.

The very best thing about an empire line is it cuts in above the stomach, making it super comfortable no matter what your plans are.

So whether it’s a Maxi, Kaftan, Shift, Peasant or an Empire line dress, in eye-catching prints or simple colours you’ll find the ideal cool casual summer dress at firefly. Shop now!


For more style inspiration check here!

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The Sale Styled 2 Ways

June 16th, 2017

 Today on the blog we are styling our way through the sale. I love this time of year because it’s a chance to get all those wardrobe essentials you need throughout the year, at a fraction of the price.

I try to avoid the last minute scramble at the shops to find a dress for a party, wedding or work do. A little splurge now can save a lot later, stock up while it’s the end of financial year!

The firefly sale keeps growing, we are adding more styles daily.

Come with us to see where these bargains can be worn and how to style them up with everything you already have at home.

The Tori Plain Dress

WAS: $99.95 NOW: $50.99

For a day of summer site seeing we paired the Tori with a light wash denim jacket and

plain white sneakers so you can walk all day long.

For a day of retail therapy we added a touch of bohemian with our Isla Plain Vest &

some coral espadrilles, yum!

The Marley Plain Tunic

WAS: $129.00 NOW: $55.00

For a day trip to the Art Gallery, we dressed down the Marley with some light wash flares

and comfy mules to polish off the look.

After a long day of cocktails by the pool, heading out for dinner on holiday?

Pair the Marley with a summery wedge heel, a red lip and loose waves.

The Carmen Plain Dress

WAS: $99.00 NOW: $40.00

For a champagne brunch with your bestie, we paired the Carmen

with some gladiator sandals, a bun and a nude lip.

Take the Carmen from day to date night! Paired with some gold heels,

matching clutch and a camel coat for a touch of class.

The Sasha Plain Top

WAS: $95.95 NOW: $48.99

We all have to do those everyday errands; pair the Sasha with your

favourite jeans and leather jacket.

Night out to the theatre with the family? The Sasha paired with our

Kennedy Pants, the firefly clutch and a chunky necklace.


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Bloggers Style firefly

May 26th, 2017

We hit social media to see how our firefly ladies and bloggers are wearing their favourite firefly pieces for some style inspiration.

Whether you’re living in a colder climate, or moving into the winter months like us – styling is an essential key to keeping your wardrobe fresh without breaking the bank.

We’re talking dresses over jeans and layering different unexpected styles together to create a whole new look. When it comes to styling, over here at firefly we like to follow the A B C D rule.

A is for Accessories

Make your accessories wardrobe a big one! Usually with a more affordable price point, these beauties can transform an outfit into a fresh, fabulous look! Accessories can take the same dress through morning to night with a killer pair of heels, a necklace and a bright lip. Keep your accessories on trend and you will never experience the burden of ‘I HAVE NOTHING TO WEAR!’

B is for Body Shape

If you know your body shape, then you know your style. If you are self-conscious of a certain area, you want to keep that bit simple by using fabrics that skim over the area.

If you are unsure of your shape measure your shoulders, waist, bust and hips and head over to this handy Body Shape Calculator I found online. Focus on your strengths – whether it be great legs, synched in waist, toned arms – show these off and have some fun!

C is for Change

Keep your look fresh by embracing change, as our days get busier caring for others and working long hours the first person to get neglected is you! Being creatures of habit, our routine usually consists of the same hair colour, same make up routine and same style! Change it up regularly with a contemporary hair style, different silhouette of clothing or new accessory and don’t be afraid – you might just find your new go-to look!

D is for Don’t be scared of colour!

As we get older our wardrobe tends to lean toward the darker side, where we feel comfortable hiding all the lumps and bumps. Colours and patterns can do wonders for our mood, body and make our skin glow. So what are we so scared of? If you’re unsure, place different coloured objects or fabrics up against your face in the mirror and you will be able to tell which colours wash you out or make your eyes pop.

Here are some of our firefly favourites

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How To Brighten Your Day

May 1st, 2017

Working in the fashion district, I find it ever so interesting to see what people behind the best brands wear to work every day. Driving to work today, stopping at a red light I peered at all the passengers exiting the train station. To my dismay, it was a sea of black coats, cardigans and suits. Although the morning was extremely crisp for an autumn day, it really disappointed me that no-one was wearing a bright colour or even a pattern!

This got me thinking – living in the big smoke we try to fill our spaces with indoor plants, colourful walls, throws and bright cushions knowing they will brighten our mood when we see them. Studies have shown that patients who face a garden view in their hospital rooms often recover more quickly that those facing a wall. Need I say more!

Why should our clothes any different? I can’t be the only one who puts on a bold colour or print to cheer up my day!

This year we welcomed Pantone’s colour of the year; GREENERY 15-0343. With the world obsessing over technology and the future, this colour brings a new focus to the greener things in life…plants, sustainability, ethical resources and nature.

There is a reason the word beige has such a negative affiliation!

Here are some looks to brighten your day!

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Mother’s Day:The Edit

April 20th, 2017

The day that’s dedicated to celebrating all kinds of mothers in Australia is fast approaching, Sunday the 14th of May . What a great excuse to spoil the people that play mother in your life.

Near or far, we are so grateful for all the mothers in this world, for carrying us for nine months, supporting us through the good and the bad, but generally for making the world a better place.

I have quizzed a few of the Firefly ladies to see what they love about their Mums!

♥ Firefly Girl Jen and her mum Heather ♥

Mum and I share so many interests, we both share the same enthusiasm towards clothing and fashion. I love when we get to spend quality time together doing some gardening and making it beautiful. Mum is the best!

♥ Firefly Girl Camila and her mum Claudia ♥

We are very close, I consider my mum my best friend. We talk everyday even though she lives so far away. I trust her more than anyone else and she is so kind to me! She has always been a mum that puts her kids in front of anything or anyone. She has sacrificed so much for my brother and I and I am so grateful for that!

Why not treat the special ladies in your life, with something that puts a big smile on their face.

Here’s what we’ll be getting our mum’s for Sunday the 14th of May.

The Tory Cape

Mila Lotus Dress

Blake Paisley Dress












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Long Weekend Loves

April 4th, 2017

Easter is fast approaching and i’m sure you have got your long weekend all planned out…well you’re forgetting one thing.

YOUR OUTFITS! But don’t worry – over here at Firefly we have you covered!

Our styling team have carefully selected the best of the bunch, so take advantage to make sure there is no last minute scrambling for outfits the day before.

Lets get one thing sorted early – looking your best!

Where are you off too this Easter?

Whether it’s a holiday to soak up the sun, a picnic in the park with all the family, or a city stay-cation…we have the outfit for you.

   Jasmine Ikat Dress                Lucciola Clarissa Plain Dress         Emily Panel Cotton Dress


        Soaking up the sun                 Picnic in the park                     Staycation

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Girls Day Out Giveaway

August 11th, 2016

giveaway image smaller

We had such a great time shooting our Summer ’17 Campaign at The Scarborough Hotel we have teamed up again to offer you the BEST Giveaway!


$200 to spend on lunch at The Scarborough Hotel and 2X $200 firefly vouchers for you and your best friend to spend online.


Follow all the steps listed below:
1. Share this photo on your Facebook page

2. Tag both Firefly Clothing & The Scarborough Hotel in the post and use the hashtag #fireflygirlsdayout

3. Follow  both –  Firefly Clothing & The Scarborough Hotel on Facebook

4. Tag your best friend and tell us why you’d love a day out!


Follow all the steps listed below:

1. Share this photo on your Instagram page

2. Tag both @fireflyclothing and @thescarboroughhotel and use the hastag #fireflygirlsdayout

3.Follow both @fireflyclothing and @thescarboroughhotel

4. Tag your best friend and tell us why you’d love a day out

Entry’s Close: 25/08/2016

Winner will be annouced via our facebook and instagram so look out!



Firefly T&C’s

  • firefly online voucher can only be used on full priced stock
  • cannot be used in conjunction with any other offer

The Scarborough Hotel T&C’s

  •  The voucher entitles them to food & beverage purchases at The Scarborough Hotel;
  • Cannot be used in conjunction with any other promotion
  • The full voucher amount must be used upon presentation
  • Valid for 12 months
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July 12th, 2016

Warehouse sale

We are having a massive online clearance sale for 4 days only.

Never before seen prices – starting from $15 and nothing over $40.

Grab your favourite styles at bargain prices.

Sale ends Friday 15th of July 11:59pm AEST

*Terms & Conditions:
1. Prices are as marked, no further reductions and cannot be used in conjunction with any other offer
2. Sale ends Friday 15th of July 11.59pm AEST
3. Due to the high volume of orders there will be a delay in dispatching orders
4. Offer only available on selected items, shown in
5. No refunds available on sale items, exchange only
6. Items are subject to availability at the time when the order is picked and packed
7. Sale items are not available for Singapore customers

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Easter Offer

March 24th, 2016

easter web slide

The Easter bunny has come early!

Use the code EASTERBUNNY at checkout and you will recieve $50 off when you spend over $200 in one transaction.

Offer expires Monday 28th of March.

 *Terms & Conditions:
1. Prices are as marked, no further reductions and can not be used in conjunction with any other offer
2. Offer  is valid until 11:59 EST on Monday 28th March 2016
3. Due to the high volume of orders there will be a delay in dispatching orders
4. No refunds available on sale items, exchange only, this enculde items bought with a discount code

5. Items are subject to availablity at the time when the order is picked and packed

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End of Year Sale

December 22nd, 2015


Ready, steady, SHOP…

Christmas has come early at Firefly with the launch of our sale today!

European cultures celebrate X-Mas by opening gifts on Christmas Eve, so this year we have adopted this tradition and reduced some of your favourite garments as our gift to you.


*Terms & Conditions:
1. Prices are as marked, no further reductions and can not be used in conjunction with any other offer
2. Sale is valid from 24th December 2015 until 11:59 EST on 26th January 2016
3. Due to the high volume of orders there will be a delay in dispatching orders
4. Not valid on products in Resort 16, Spring 16, Summer 16, High Summer 16, Morton & Hill categories, plus L16 & P16 styles
5. No refunds available on sale items, exchange only
6. Items are subject to availability at the time when the order is picked and packed


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Christmas Wardrobe Giveaway – 12 Days of Christmas

November 19th, 2015

$300 voucher

We are celebrating the 12 days of Christmas with our X-Mas Wardrobe Giveaway!!!

One lucky winner will receive a gift voucher worth $300, while 2 runners-up will get $100 to spend on any full priced stock. Simply place an order between 1st-12th December and you will automatically be entered into the competition.

*Terms & Conditions:

– Vouchers have no cash value

– Only valid to use on full priced stock

– Prizes can only be used at

– Voucher is valid for 3 months from 12th December 2015

– Winners will be annouced via Email and Social Media by 15th December 2015

– If the order goes above the amount allocated, the customer will need to pay for the difference



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October 1st, 2015


For the whole month of October we are donating 15% of PINK sales to the National Breast Cancer Foundation.

Just shop any garment marked with the NBCF logo to help in the fight against breast cancer. You will not only be helping a great cause but you will also grab yourself a must-have piece for Summer.

Alternatively you can donate directly to the National Breast Cancer Foundation here.


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How to wear boots this winter with all your cotton dresses!

August 19th, 2015

A great pair of tall boots are an undisputed fashion staple that every one of us should own as they look fab with cotton dresses as well as jeans and a host of other outfits in between! There are a plethora of styles out there to choose from – heeled, flat, over the knee, knee-high, pointed or round toe, as well as of course the many many colours to choose from!

For the purpose of this article we want to talk you through the many options of wearing your tall boots from pairing them with cotton dresses and tights; to leggings and tunics. So let us choose a versatile work-horse of a boot, which would have to be the knee high brown boot, a pair of boots indispensable to any stylish wardrobe!

With cotton dresses…

Cotton dresses and boots are great together for winter, autumn or spring! If you have warmer winters and a warmer spring or autumn, then an exposed bare leg with a cotton dress and knee high brown boots is a perfect transitional look. A good tip is to make sure you have flesh showing between your dress hem and the top of your boots.

If you need to balance out cotton dresses and add bulk to the top of your outfit to balance out the heavy boots at the bottom then choose a scarf which works brilliantly. Also don’t worry about pairing black and brown together – they do work together!


A-Line or Pencil shaped cotton dresses or skirts

There are so many shapes of cotton dresses out there to choose from, but A-line or pencil work really well with knee high boots. With an A-line dress or skirt then again make sure there is space between the hem and the top of your boots again, and if you are going for a skirt then choose a darker shade of top to go with your skirt as it balances out the look nicely. A pencil skirt works brilliantly with knee high boots as long as the hem isn’t touching the top of the boots, and the proportions of skirt to boot are right. Try patterned skirts as this can look super cool with knee high tan boots.

Cotton dresses and tights

If you have cold winters then tights and boots and with dresses is a fab combination, and there are so many colours of tights available now, don’t be afraid to try some fun bright colours…though if you want to play it safe then of course thick black tights work with a multitude of outfits.


With Jeans or trousers

Of course the most easy and classic way of wearing our knee high boots is with Jeans! This look rarely dates and will always look cool, but if it the temperature isn’t too chilly then try wearing a vest instead of a long sleeved shirt or top, or add a necklace to add some feminine charm to your look. Of course coloured jeans are bang on trend at the moment, and these are great to pair with your boots too, but choose darker colours rather than your brightest ones as a column of colour gives you a longer leaner look.

Of course another great look this season is patterned trousers or leggings, which will also work really with your boots, especially if you choose an oversized neutral top to go with your patterned bottoms as this really balances the outfit.

We couldn’t forget the humble tunic and leggings combination too when talking about boots! Such a versatile outfit and perfect for warmer days in the spring or autumn when you can pair them with a lightweight denim jacket too.


So many many ways to wear your knee high boots with all your cotton dresses, giving you so many combinations to look stylish every day.

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Chic beach resort wear packing for a smart weekend

August 11th, 2015


If you are escaping to a warmer climate for a chic weekend beach trip, sometimes it is nice to upstyle your beach resort wear for something a bit more chic and smarter than normal.

Sometimes a weekend away in a chic beach resort is the perfect excuse to rejuvenate your mind, body and soul! Not to mention smartening up your beach resort wear and putting on some glamour for a change.

Smarten up your sundress

So no doubt your normal beach weekend trip would require the packing of a least a couple of casual sundresses, well if you are going for a chic look then forget the laid back sundress and think of something more fitted, like a sheath dress or a longer length fitted maxi dress. If you are going somewhere upmarket for the weekend, then dressing up for dinner is definitely the norm, so it’s definitely a good idea to pack smarter dresses in your beach resort wear.


Or choose an alternative to dresses?

If you are looking for an alternative to dresses to wear for a bit more glamour in the evening, then why not pack some cropped pants and team these with sexy tops and heels for drinks and dinner in the evening? Very on trend this year are pants with bold and colourful prints, so think of packing a couple of pairs, with some plain slinky tops to mix and match with them and you will immediately be adding some up to date style to your beach resort wear.

Exchange your beach towels for blankets!

It is very chic at the moment to exchange those beach towels that you have used year in year out for some beautiful beach blankets. There are masses to choose from at the moment, and range from all sorts of trendy fabrics and patterns to more traditional plain towel looks. For a really practical take on this trend then choose a towel with a blanket style design with fringing on the ends, looks stylish and is practical to boot! Alternatively if you are trying to pack lightly, then try using an oversized lightweight scarf to get the look without packing a bulky blanket, pick one with a boho-chic print and you will look super stylish on the beach!

Choose your swimwear carefully

As you are planning what swimwear to wear for your chic weekend beach stay, then it may be  good idea to leave your plain string bikinis at home and think about choosing stylish one-piece bathing suits instead. Think about opting for bathing suits with lots of embellishment and sparkle, adding glamour to your swimwear…might not be the most practical for messing about on the beach…but you’ll certainly look the part sipping wine at the beach bar!

A Classy hat to hide your messy beach hair!

Nothing is as easy to add instant glamour to your outfit than adding a classy hat to your everyday resort wear! A straw fedora is the perfect choice for protecting you from sun, hiding any unkempt hair as well as adding that touch of glamour! They are not necessarily the easiest item to pack, but they are such a good transitional item from sunbathing on the beach to having lunch on the terrace, so if you can’t fit one in then either wear it on the journey or invest in one from a local shop on arrival.

TAMARA-R15-64-DIAMOND-BLUE-16767On your feet!

Think about ditching the thongs for this chic weekend trip and invest in a really decent pair of flat sandals, brilliant for walking and sightseeing in the local town wherever you are, and if you choose wisely, ie stylish and good quality, they will easily work brilliantly from beach to cocktail hour. Flats are a must as will work just as well with swimwear and kaftans to your smart pair of pants and tops for evening resort wear.

Bags and Scarves

And finally another couple of items to add to your chic beach resort wear packing list would have to be a killer beach bag and a lightweight scarf! A lightweight colourful scarf is an essential item as can instantly glam up your evening wear as well as providing a little warmth on a chillier evening. Choose a great beach bag that can hold all your essentials from beach blanket to fedora and still look stylish whether you are taking it to the beach or out to lunch!

So there are you have it… a few pointers on what beach resort wear to pack for a chic stylish weekend away at the beach!

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Why you only need 3 pairs of shoes for any trip!

August 4th, 2015

When packing for any kind of trip be it an extended holiday or a weekend away, we all too often focus on the cotton dresses, pants and outfits that we want to take and the shoes or sandals become an after thought! Well here is why you it is important to give your travel shoes a lot of thought too and why you really do only need 3 pairs of shoes for any trip!


Firstly think about your outfits

Organise your outfits and work out what cotton dresses, trousers/tops and going out outfits you are planning on wearing during your trip. Plan your outfits for walking and sightseeing as well as outfits for going out in the evening, then focus on footwear.

Importance of packing the best shoes for your travels.

So you may have some lovely cotton dresses that look great with the glammed gladiator sandals that you love, but are those gladiator sandals the most practical choice if they only go with one or two of your cotton dresses, rather than being able to mix and match with all the outfits you are taking?

You need to look after your feet when travelling or going on holiday, so choose shoes for travel that offer you good support, are comfortable to wear, are durable and will stand up to some serious pounding the walkways and are stylish too.

Walking Shoes

You will definitely need a good quality, comfortable pair of walking shoes if you plan on doing a fair amount of walking, be it shopping, sightseeing or for travelling in. These will probably be the shoes that you end up wearing the most amount of time, so you want to be sure they look good too with the outfits you are planning on wearing, either those cotton dresses or shorts and t-shirts as well as being super comfortable and durable. Think comfortable sneakers or converse pumps, whatever you find works best for you for the hours they will probably spend on your feet!

For a bit more style and glamour!

BeachThis is where you might want to think about packing some sandals or flat shoes you may want to wear to dress up your outfits for evenings out or smarter day wear if the need arises. There are lots of sandals out there now, that not only look a cool and glamorous, they are also super comfortable too so can be alternated with your walking shoes for some variety.

You want to make sure they are good quality and as well as looking good with your cotton dresses and smarter outfits, they are durable and can withstand lots of day wear too. If it’s cooler where you are going, then ballerina style flats are a comfortable and smarter choice. Ankle boots are another good choice, as they can look super cool worn with cotton dresses or with skinny jeans.

You may decide that you can’t resist throwing a pair of thongs in too, in which case they are light and easily packable in your suitcase, but think about thongs that may be a bit more substantial and can be worn for beach days or evenings out, as well as maybe some light walking or exploring.

Activity Shoes

So you may not have the need for activity shoes if you aren’t going on a holiday or trip that doesn’t involve any special activities! But if you are planning on doing any hiking or mountain walking or even dancing then you will need to pack that particular activity shoe that you will need, but won’t necessarily be wearing all the time. For some serious walking or hiking then a good choice of shoe would be a pair of hybrid trainer/hiking shoes, of which there are many many styles now that can also look stylish as well as be perfectly functional.
So wherever or whatever type of trip or activity you have planned then think 3 is the magic number for you shoes and you will have a pair for every occasion, be it sightseeing in your jeans or out for the evening in your cotton dresses!

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5 Top Tips for packing lightly!

August 4th, 2015

How many of us overpack? Whether you are away for a long weekend or a 2 week holiday somewhere, it is so hard to pack lightly and we pack loads of maxi dresses only to bring them all home unworn! Well here are 5 top tips for packing lightly however long you are going for;

Maxi DressesS15-22-ZOEY-GEO-NAVY-53001

Maxi Dresses truly have many uses! Not only maxi dresses, but long cotton dresses too are brilliant for being used in multiple ways if you are going on a trip or holiday. They are brilliant as an airport outfit as they are so comfortable to wear and can keep your legs warm on an air conditioned chilly flight, they are also great on the beach as a long cover up. You can also customise your maxi dresses by folding them up under your waist and wearing as a long skirt for an evening out. So whether you are going for a long holiday or short trip somewhere, maxi dresses are an essential for packing lightly. We would suggest packing or wearing one if you are on a short break or weekend trip and 2 or 3 if you are on a longer 2 week holiday.


Leggings are another absolute essential for packing lightly – they are so easy to roll up small and pack away into your suitcase, as well as being super comfortable, easy to wear and very versatile too. Mix and match your cotton or maxi dresses with leggings underneath and you can easily dramatically change your overall look. As well as being a great thing to wear under maxi dresses when the temperature is chilly, then keep your legs nice and warm!

Also they have multiple uses too from wearing under dresses or tunics to being worn as gym pants or even pyjamas! Definitely one to include on your packing list.



A button up crew- neck cardigan is another great packing essential for when you are travelling lightly. They are lightweight and therefore easy to fold up and pack away small, even fitting into your hand-bag for travelling if you want an extra layer to put on. Cardigans are also great for throwing over the top of maxi dresses for some added warmth and can really smarten up a t-shirt and jeans with the addition of a brightly coloured cardigan. They are also versatile, wear loose and open over cotton dresses or tunics for a laid back boho look or buttoned all the way up with capri pants for a smarter preppy look. Another absolute essential for your lightweight packing list!

Hair Appliances

Moving away from clothing now and looking at all the appliances we like to take on our travels with us, and whilst it may be tempting to throw in your curling tongs, hair straighteners and a hairdryer, you can in fact get away with just one appliance! In fact you can use your hair straighteners to curl your hair and your curling tongs to straighten your hair! If you have a look on YouTube you will come across plenty of videos with step by step instructions on how to use each appliance for the job you want it to do. Alternatively if you’ve put the practise in you can use a hairdryer to blow dry your hair straight or curly – mind you this can take some serious hair dressing skills so definitely worth experimenting before you leave home with just the one appliance! Remember that most hotels, hostels and guest houses will provide you with a hair dryer anyway, but please do check first.


Finally before we leave, another way to pack lightly is to just take one bag with you that can double up as a going out bag as well as toiletries bag, we are talking about a clutch bag! Perfect for squirreling away in your suitcase with your toiletries in, then when you arrive empty them out and there you have your bag for going out with! Alternatively use a small handbag instead that can fold up flat in your bag. Travel with a hand bag that’s big and comfortable enough to use as a day to day bag for walking, shopping or sightseeing as well as has enough room for all the detritus we like to travel with!
Hopefully this has given you five top tips to help you pack as lightly as possible, from maxi dresses to handbags!

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5 Trendy Trousers: The perfect casual resort wear!

July 25th, 2015

So if you are heading away for a short break or even just looking to add some trousers to your normal daywear in the cooler weather then read our guide to the trousers that are on trend at the moment, perfect for casual resort wear and for travelling, not to mention just chilling at the weekend!

Stuck in a jeans rut?

Sometimes we end up wearing our jeans over and over during the cooler months of the year, and why not? They are after all an indispensable wardrobe staple – easy to dress up and down, perfect for travelling in, great for cool weather days and always managing to look stylish! But sometimes we can suffer from a bit of denim fatigue, when we want something different to wear for day to day or casual resort wear, well here is our round up for the perfect alternative to jeans!


Jogger pants are brilliant! They are so comfortable, perfect for travelling in and as casual resort wear they really come into their own.

The styles are so updated now, a particular favourite seem to be the tapered legs, which smartens them up, but without losing any comfort. The choice of fabrics are endless now too from leather to silk. If you choose a plain black cotton pair, then worn with gladiator sandals on warmer days or ballet flats on cooler days ticks both style and comfort boxes!

Linen Pants

Linen trousers always tend to associated with casual resort wear and holidays, due to their relaxed and casual look, but as they tend to wrinkle (a lot!) they aren’t necessarily the best item to pack, unless you choose a linen blend which does stop them creasing quite so much. Don’t just relegate them to holidays though, they are a good choice to wear on cooler days as they are a weightier fabric than cotton, and can give you that relaxed yet stylish look worn with the right top and shoes.

Tailored Style

A classic tailored style of trousers are in fact perfect casual resort wear, though not the most comfortable to wear for travelling, they do have their place in day to day wear too, as choosing a neutral shade or a dark navy blue means they will go with many different coloured tops or shirts, and adds a smartness to your everyday. Alternatively make a statement with a bright colour such as pillarbox red or canary yellow.

W15-12-BEKKA_CRISS_CROSS_BLACK-1 Bekka Pants in Plains Bekka Star Pants

Technical or Sport wear

If you are off doing adventurous activities and you actually want performance trousers that are still attractive then this can be quite difficult to find, but some online searching will normally prove quite fruitful where you can get performance fabrics in a good cut with pockets and zips that can add a stylish look to them, as well as offering sun protection, quick drying and rip stop features, meaning you can wearing them for trekking or mountain climbing.

Beach or Harem Pants

Finding an attractive pair of beach pants, that are ideal for throwing on over a bikini for a spot of lunch or lounging around the pool are a great find, and there are many styles and prints out there at the moment, from hareem pants to fab tie-dyed or floral prints. These are great too for dressing up with gladiator sandals and a bold colour top and/or a statement necklace. Definitely a good casual resort wear choice.

There are many options to choose when looking for day to day wear trousers or for casual resort wear, so don’t be limited to jeans in this cooler weather, see what trousers you can find and mix your style up!

S15-3-BEKKA-BLACK-631312 Bekka Criss Cross Pants S15-3-BEKKA-ZIG-ZAG-GREY4

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How to style up cotton tops and dresses with scarves

July 13th, 2015

_8006816An easy way to keep yourself warm in your cotton tops and dresses this winter is to add a scarf to your outfit, although scarves are most definitely not just for the cold weather, they can be worn all year round. They are a fantastic accessory and can lift any outfit, whether they be thick and cozy on a cold day or a floaty cotton print for a warmer autumn or spring day. Any cotton tops or dresses will be instantly lifted with the right scarf!
Knowing how to wear scarves can really show off your cotton tops and outfits to their best advantage, and there are so many options on how to tie your scarf to get the best look for your outfit, so read our style guide on how to wear scarves this Autumn/Winter.

Knitted scarves

Winter is a great time to invest in some thick and cozy knitted scarves, these are a great option to warm your cotton top or outfit up and keep your warm as well as looking stylish. There are so many different colours and different styles of chunky knits out there to choose from, or even knit yourself?

A long scarf is great for tying in a variety of knots around your neck in either single or double knots – or even wrap around your neck for ultimate warmth and leave the long ends hanging free, great look for a country walk on a chilly day. Alternatively go for a blanket style woollen scarf, which looks great draped over your shoulders and can double up as a stylish cape if you are going without jacket or coat. Visit Scarves Shop

Style those scarves!

Infinity scarf – if you haven’t got an infinity scarf, or for those of not in the know; a scarf with no end i.e. a big loop! Then take a long scarf and tie the two ends together, then loop this over your head with the knot hidden at the back, then either twist and loop one or two times more for a chic and warm look. Visit Infinity Scarf Shop
NYC Look – This one is easy to achieve and will never fail to give you a glam edge to your cotton top or dress – take a long scarf and fold it in half, then holding the scarf behind your neck, take one end of the scarf and pull it through the loop, then twist the loop before poking the other end of the scarf through the loop – easy!
Chic simple knotted style – this is a effortlessly chic and easy style and will glam up any plain white cotton top if you choose a signature colour. Take your scarf and wind around your neck leaving the two ends hanging free, then take one end of the scarf and wind it around one of the free ends, tuck it through and leave both ends hanging.
Rock chick look – take a small scarf and over a cotton top, style it like a bandit with the long triangle hanging at the front and the knot at the back – looks super cool!
Classic french chic – Wear a long sleeved breton style cotton top with a small scarf knotted around the neck for effortless french chic!
Preppy style – for this look then team your small scarf with a sweater or cardigan and tie around your neck with the knot on the side, this looks great also worn over the top of a crisp white shirt.
Drapey – if knots aren’t your thing then think about wearing your scarf just loosely over your shoulders or under the lapels of a blazer or smarter jacket, this is a great smart casual look. Alternatively just wear your scarf loosely over one shoulder – gives an elegant look to an ordinary outfit.


So as you can see there are so many ways to style your scarves all season round, looking effortlessly glam and styling up otherwise ordinary cotton tops and dresses.

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13 Winter style tips for those cotton dresses!

July 7th, 2015

So last week we looked at how to wear your cotton dresses throughout the year, by choosing the right style and dress, layering up and various other ways to make the most of those cotton dresses for all seasons rather than just summer!

This week we are going to look at 13 ways to style those cotton dresses, making the absolute most of your wardrobe and utilising all your cotton dresses throughout the winter;

1. Choose a lacy white summer dress and add a leather jacket, some thick black tights and black boots, giving you a rock chick style with a feminine twist. Visit Leather Jacket Shop

2. Take a long sleeved knee length dress add knee high boots with a matching bag for a hippy style – if it’s warmer then go bare legged, but if leg coverage is required wear nude tights for warmth. Add a splash of colour with an oversized scarf of autumnal colours. Visit Scarf Shop


3. On a very cold day, then layer up those cotton dresses, add a denim jacket or colourful cardigan, a thick winter coat and scarf, and wear with thick tights or high socks – to make a statement add a trilby hat or woolly beanie. Visit Women Coat Shop

4. For a preppy look then choose a short sleeved dress with a breton stripe and wear a shirt or long sleeved t-shirt below, if you pair this with ankle boats and a puffy gilet you will nail the college look! Visit Women Tee Shop

5. For some bohemian charm, then choose plain cotton dresses in an autumnal shade such as berry red or light brown, that are slightly flared above the knee with 3/4 length sleeves. Add some lacy or patterned tights and some lace up ankle boats. A floaty scarf will only compliment this look. Visit Floaty Scarf shop


6. A hippy chick look can be achieved by wearing a bold floral print dress, a long lined chunky cardigan on top with tights and boots. Choose a scarf in the same colour way as your cardigan to really create a flowing look.

7. If you fancy going really short then pick a mini dress and team with knee high or even thigh high boots! If you go with knee high then choose thick denier tights, but if you’re going the whole hog with the thigh high boots then choose lighter denier tights to really show off those boots! A scarf will complete the look, tied loosely around the neck. Visit Women Boots Shop

8. The perfect nod to Autumnal style is choosing your boldest brightest summer dress and throwing on a denim jacket on top, with tights and tan ankle boots, its a great way to get used to wearing your cotton dresses into the colder seasons.

9.  For lots more looks then think about adding fitted sweaters over the top of your cotton dresses, this can massively increase the size of your existing wardrobe without spending a cent, as your dresses then become a fab selection of skirts as well, and can give a really casually smart vibe to your look.

10.  A sleeveless summer dress can really be transformed if worn over the top of a button down shirt, add a pair of tights and some smart court shoes and you have an effortlessly chic look for the office.

11. Adding a blazer or fitted jacket over any cotton dresses, can really smarten up their look – working really well for weddings or other smarter occasions.

12. To achieve a really casual look then think about adding a hoodie on top of your dress, thick tights and comfy walking boots or wellies – perfect for a walk about on a chilly day. Visit Tights and Socks Shop

13. Patterned tights are your friend when wearing cotton dresses throughout the winter!   They really come into their own for the masses of choice available and how much they can liven up your outfits.

So they you are 13 style tips on wearing your cotton dresses throughout the winter…you really have no excuse now!

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How to wear cotton dresses in Winter

July 2nd, 2015

Just because the temperature has dropped and it’s pretty chilly or damp outside it doesn’t mean you have to hide away your cotton dresses until the temperature rises again, your cotton dresses can be worn even in the middle of winter, all you need is some styling ideas of how to layer those cotton dresses up and you can be looking stylish all year around.

You will need to stock up on some layering essentials such as leggings, tights, boots, cardigans, jackets and scarves and then follow our guide!


Choose the right cotton dresses

The most appropriate type of cotton dresses to wear in winter in order to keep you well covered and warm should be in a heavier cotton fabric. Too lightweight and you will look out of place not to mention a bit cold! Also think about the length that you want to wear – any length can work when teamed with the right accessories, but if you are looking for easy to accessorize then maxi or midi cotton dresses are great as this will keep you warmer, but avoid floor length maxi cotton dresses if you don’t want the hem dragging on the ground and getting wet or dirty.

Choosing knee-length cotton dresses offers you lots of flexibility as you can wear with leggings and ballet flats or tights and boots…the choices are endless!


If miniskirts are your thing then wearing them in winter can really give you a style edge depending on what you choose to cover your legs with!

When choosing the colour or style of your cotton dresses then go for plain, solid colours either dark or muted for winter, too pastel or floral tends to veer towards the summer style and can look out of place with all those winter darks around!

Keeping your legs covered!

So what you decide to wear on your legs can make a real difference to wearing your cotton dresses in winter, as this will determine whether you are warm and comfortable or feeling out of place and cold.

Tights or stockings – these will be your go to leg covering, they work well with any length of dress, they add an edgy look to a mini-skirt and you can choose from a plethora of colours or patterns now, with which you can show off your conservative or edgy style. Visit Tights and Stockings Shop

Leggings – What would we do without the humble leggings – completely indispensible for winter dressing, they keep you looking warm and stylish throughout the winter and can be bought in a multitude of colours to go with whatever style or colour of cotton dress you choose. Visit Leggings Shop

Socks – If you fancy embracing a younger more playful style then maybe consider some thigh high socks which are very on trend at the moment – choose from solid colours to compliment patterned cotton dresses or vice versa. Visit Socks Shop

Layering up!

One of the best things about embracing your cotton dresses in winter, is the ability to layer or dress up the outfit with jackets, cardigans and scarves – wearing a warm top over your dress can offset the cool weather brilliantly.

Choose jackets or cardigans with long sleeves – and have a selection of lightweight and sturdier outerwear to cope with all weather conditions.

W15-15-KEISHA_PLAIN_CREAM-1 Brooke Plain Gilet  A(+W)15-40-Alison_SOLID_BEIGE-1

The choice of scarves you can wear is endless, think bold patterned scarves to wear with your plain cotton dresses, or go for muted neutral shades to give you that winter edge to your patterned summer dress. A scarf will also add a chic fashionable look to a dress whatever the weather! Hats are a great choice for winter too, such as a smart trilby or a wool beret – trendy yet understated.

So there you have it, a quick guide to making the most of your wardrobe and utilising those cotton dresses throughout the winter.


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